With over 30 years working in the music industry including 12 years running her own music consultancy and PR company, Abigail has established Laurian as the ‘go-to’ agency for artist and music events PR in the UK.
Specialising in dealing with venues and theatres ranging from 250-1500 capacity, Abigail and her team generate regional radio, regional press, national radio and national press according to the project, artist and management brief.
Laurian prides itself on being a ‘hands-on’ company where PR contacts have a personal dialogue with us. We feel that this is the only way to maximise the effectiveness of the PR for our clients and deliver the most awareness and impact on ticket sales.
Abigail’s background growing up in a musical family means that as a company we feel we have a unique understanding of the needs of the artists.
Our work includes the following. Formulating a bespoke plan relevant to each project. Creating a press release. Targeting the correct media. Scheduling interviews which are staggered to air/print at the most appropriate time in relation to the tour dates. Liaising closely with the artist, management and the theatres. Keeping an eye on ticket sales vs capacity to offer additional assistance to the theatres if required.
With a constantly updating database of thousands of contacts we consistently achieve great results for our clients. Over just the last couple of years we have worked on over 350 performance dates with tours ranging from 20 to 88 dates.
We engaged Abigail at Laurian Consultancy to run the press and PR for Pasha Kovalev’s UK Tours for 2 years.
Abigail and her team helped us greatly increase press coverage and ticket sales across both tours.
They were a pleasure to work with. Always at the end of the phone and ready to address any needs that we had, working with all the venues to maximise press and sales, very professional and competent. We highly recommend them.
Anthony Read at Olivia Bell Management
Managing Pasha Kovalev – Strictly Come Dancing
Abigail provided a superb PR service for our touring artist. She secured significant regional radio and press coverage and also landed a valuable daytime Radio 2 interview.
She’s calmness-personified, well organised and has a great energy around artists.
She comes highly recommended!
Haydn Williams – General Manager Man In The Moon Records/Nick Stewart & Associates
Martine McCutcheon Tour
Other clients include
Leo Green – BBC Radio 2 presenter
Claire Martin OBE – jazz singer and radio presenter
Ray Gelato – The Godfather of Swing
Kitty Arden – Fashion Designer